Elevate your career with WPP as Director of Performance Strategy - Commerce. Lead cutting-edge performance media strategies that drive growth across retail media and eCommerce channels.In this impactful role at WPP Media, you will guide commerce-focused performance media strategies aimed at measurable business outcomes. Collaborating with Planning, Analytics, and Activation teams, you will develop data-driven strategies while ensuring that media investments align with client objectives. Your work will enhance performance across key platforms like Amazon, Walmart,



and Instacart.Key Responsibilities:Lead development of commerce performance media strategiesEstablish measurement frameworks for campaign optimizationPartner with Planning teams for full-funnel media goalsIdentify creative approaches in retail and social commerceDevelop audience targeting strategies using first-party dataRequirements:Proven experience in performance marketing and eCommerceStrong analytical and strategic thinking skillsExcellent communication and stakeholder management abilitiesFamiliarity with Amazon, Walmart, and Instacart platformsExperience managing cross-functional teams effectivelyMake a significant impact by leading performance media strategies that drive growth for WPP's esteemed clients.#J-18808-Ljbffr

📌 Director Of Performance Strategy At Wpp (Montreal)
🏢 WPP
📍 Montreal