07 Aug
|
Red Bull
|
Vancouver
07 Aug
Red Bull
Vancouver
The Key Account Manager (KAM) main priorities are selling and executing Red
Bull strategy and initiatives to local key account chains (KA).
Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red
Bull goals. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we''ll trust you with: KEY RESPONSIBILITIES Expand Red
Bull reach and improve in-store execution towards Red
Bull Perfect Store Standards Executes distribution on priority packages in-line with HQ recommendations.
Ensures all assigned key accounts schematics reflect Red
Bull standards.
Aggressively sells Red
Bulls strategic vision by utilizing best practices and available tools Customizes presentations to better appeal to customers needs Develops annual promotion schedule in accordance with national goals Creatively sells Red
Bull standards and 4P strategy in a way that resonates with the customers needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent displays Evaluates ROI prior to recommending specific POS or customized solutions Determine GAP within Regional key accounts and built plans to address them.
Actively develops relationships with key decision makers via business reviews, communication, etc.
Drives execution of account programs through local Decision Makers (DMs) Consistently pursues incremental opportunities over-and-above programs Maintains key point of local knowledge regarding accounts Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis Works with Category Analyst to evaluate ROI in regards to pay-for-space agreements and communicates key learnings to National Accounts Director.
Drives post-promotion analysis to evaluate promotional effectiveness Works with Category Analyst to evaluate ROI in regards to pay-for-space agreements and communicates key learnings to National Accounts Director.
Drives post-promotion analysis to evaluate promotional effectiveness Conducts quarterly business reviews Proactively shares examples of Red
Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price,
or display practices Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication EXPERIENCE & KNOWLEDGE REQUIRED Minimum 3 years Sales experience (or equivalent category management experience) with a solid track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation Strong analytical skills and experience using internal and external data sources (i.e.
Nielsen, IRI) Excellent communication and active listening skills Creative, solution-oriented mindset In-depth knowledge of FMCG industry Self-motivated and able to work independently Must be proficient in Microsoft Excel and Power
Point Previous experience with SAP preferred Knowledge of regional major accounts operation, an asset EDUCATION (IF APPLICABLE) REQUIRED Bachelors Degree Preferred LANGUAGE REQUIREMENTS Bilingual (English/French) is an asset TRAVEL 20-30% Travel 20-30% Permanent Benefits eligible Key Account Manager, West Red
Bull Giving wiiings to people and ideas since 1987 In the 1980s Dietrich Mateschitz developed a formula known as the Red
Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives us
Chasing our potential Since the early days of Red
Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
📌 Key Account Manager, West (Vancouver)
🏢 Red Bull
📍 Vancouver