In this role, you'll lead the strategic vision and technical development of a best-in-class search platform for one of our world's biggest brands. You'll serve as the bridge between technical architecture and client strategy, overseeing the design, development, and optimization of a sophisticated site platform that drives search performance at scale.

Agency Critical Mass

Job Function Strategy and Planning

Job Subfunction Account Planning and Brand Planning

As Associate Search & Platform Strategy Director, you'll combine deep search expertise with technical platform knowledge to build a platform that doesn't just perform well in search, but is engineered from the ground up for AI search visibility, performance, and user experience. You'll translate data-driven search insights into platform requirements, manage technical development initiatives, and ensure the platform delivers measurable business results while remaining scalable and maintainable for your client's evolving needs.

You Will Own the vision, strategy, and execution of a new search-optimized site platform from concept through launch and beyond

Define technical architecture and platform requirements based on search best practices, performance goals, and user experience objectives

Translate search data insights and business objectives into actionable platform specifications, wireframes, and technical requirements

Lead and manage a high-performing team of search strategists and coordinate with technical development teams and external partners

Represent the Search practice within the agency, serving as a strategic thought leader, technical advisor, entrepreneur, and client advocate

Serve as the primary strategic partner to client leadership, making recommendations on platform approach, search strategy, and technical implementation to drive innovation and performance

Conduct comprehensive audits of current search performance, technical implementation, and user experience to inform platform development

Develop and document platform specifications covering site architecture, page structure, content organization, URL strategy, technical SEO requirements, accessibility, and performance standards

Advise on and oversee implementation of technical SEO best practices including JavaScript SEO, Core Web Vitals optimization, structured markup,



indexability, crawlability, and accessibility for users and LLM crawlers

Define platform-level guidelines and requirements for content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, sitemaps, and mobile optimization

Use search data and platform analytics to understand user intent, identify content gaps, and inform content strategy and information architecture

Lead technical website audits, competitive analyses, and continuous optimization initiatives post-launch

Collaborate with UX/UI designers, developers, project managers, and cross-functional teams to ensure search best practices are embedded in platform design and development

Manage timelines, budgets, and deliverables to ensure successful platform launch and ongoing optimization

You Have 7+ years of search experience with at least 3+ years working closely with technical SEO implementation

Demonstrated experience managing website redesigns, migrations, or platform implementations from strategy through launch

Strong understanding of website architecture, site structure, URL hierarchies, and information architecture as they relate to search performance

Deep knowledge of technical SEO including JavaScript SEO, site speed optimization, Core Web Vitals, accessibility standards (WCAG), structured markup (Schema.org), crawlability, and indexability

Experience translating business objectives and search data into technical requirements and platform specifications

Experience leading and managing a team of search specialists and collaborating with technical development teams

Strong project management and organizational skills, with the ability to manage complex, multi-phase initiatives with multiple stakeholders and dependencies

Proficiency in data analytics and visualization tools such as Google Analytics,



Google Data Studio, Adobe Analytics, Google Search Console, and Tableau

Proficiency in third-party SEO/SEM tools such as SEMrush, Ahrefs, ScreamingFrog, Moz, and similar platforms

Solid analytical skills with ability to interpret data, identify trends, and make data-driven platform recommendations

Experience developing and executing content strategies that improve brand visibility, traffic, and engagement

Strong communication and presentation skills, with ability to convey complex technical concepts to both technical and nontechnical stakeholders

Proven track record of developing and implementing search strategies that successfully drove performance and conversion growth

Strong Excel skills including pivot tables, VLOOKUP, and comfort working with large datasets

Experience with testing and leveraging AI tools (ChatGPT, Claude, etc.) for search tasks and optimization

Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, etc.)

Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)

Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, etc.)

Passion for staying current in a rapidly evolving digital environment, leveraging new tools, and digital marketing channels to gain a competitive edge

$125,000-$135,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with your Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: $125,000-$135,000

📌 Associate Search Strategy Director (Toronto)
🏢 Critical Mass
📍 Toronto