About Authentic Wine & Spirits MerchantsAuthentic Wine & Spirits Merchants (AWSM) is one of Canada’s leading wine and spirits agencies, representing an exceptional portfolio of premium wines, spirits, and beverage brands from around the world.As part of the Charton Hobbs Group, AWSM is committed to building strong supplier partnerships, delivering outstanding customer experiences, and creating opportunities for employees to grow within a collaborative and dynamic environment.Position SummaryThe Sales Coordinator, Western Canada plays a central role in supporting the regional sales team with reporting, analysis, sales operations, and event coordination. This position turns data into actionable insights, helps sales leaders plan and track priorities, and ensures requests involving marketing materials, events, tastings, and customer support are executed accurately and on time.The role requires solid organizational skills, attention to detail, and the ability to manage multiple priorities while working closely with Sales, Marketing, Logistics, and external partners.Key ResponsibilitiesSupport the sales team’s in‑field execution by coordinating and consolidating sales team needs and opportunities, efficiently channeling them to Sales Managers and the Marketing Team using systems such as reports and meetings.Support Sales Team requests for marketing assets (e.G., sell sheets, backers, shelf talkers, window graphics, digital assets)Audit stock levels, assist with request forms, manage timelines, coordinate communication, and support delivery of materialsProvide consolidated and organized field‑team feedback to the Marketing Team, including:Competitor activitiesExamples of successful AWSM activationsIssues or opportunities related to AWSM products, activities, or materialsOversee the schedule of corporate and independent account tastings and ensure tasters have relevant information and materialsManage OCM evidence by collecting and providing in‑field execution support documentation from sales team activitiesCreate and update weekly product allocation reports along with daily representative requestsReview allocation reports with the team bi‑weekly to ensure allocations remain a priorityCreate and update weekly unable‑to‑ship reports and highlight areas of concernCollaborate with the Graphic Designer and Marketing Team to manage and reduce costs and waste associated with POS shippingCoordinate operational processes and day‑to‑day support activities that help the sales team remain organized, informed,



and effective.Manage XRM and internal target systems (CRM system training provided)Input quarterly targets in XRMProvide periodic updates across all marketsProduce quarterly promotional summary sheets using PAWA Marketing Activity ReportsPeriodically, as directed by Sales Managers, calculate and report on Sales Team performance versus KPI and goals/targetsManage backend input in the Liquify third‑party system:Update bi‑weekly inventory reportsPrepare monthly WPPs/TPRsLiaise with customer account teams to maintain accurate AWSM product information on retail e‑commerce sitesInput Concur expenses and submit vendor invoices to AccountingCoordinate periodic 306/7/9 budget reports as guided by Provincial Sales ManagersHelp organize quarterly sales meetings and create presentation decksProvide administrative support, including:Phone coverage (as per office schedule)Holiday/OOO back‑fill support for some Reception/CHG front desk tasks as directed by the ManagerCollaboration with Marketing, Operations, Finance, and other departments to support overall business objectivesWork with Provincial Sales Managers and the Western Canada Director of Chain Accounts to support sales growth through analysis that supports effective sales presentations.Perform analysis to identify sales insights and create meaningful business cases that support the development of quarterly sales objectivesBuild and update chain account LTO gridsTrack AWSM chain account flyer/newspaper advertisementsWork with the Director of Chain Accounts and Provincial Sales Managers to produce reports and communications, including:Sales team updates: important key account information, upcoming BCL program activity, and other relevant updatesInternal management reporting: account performance reporting (e.G., On‑Premise features in key cocktail accounts)Customer reporting: market insight reports (e.G., category insight reports for Chain Buyers)Event Coordination (20%)As guided by Sales and Marketing Managers, coordinate the execution of events in line with AWSM standards of excellence. This includes Family of Wines, Vancouver International Wine Festival, IVSA, Prairie events such as Stampede and Winnipeg Wine Festival, ad hoc sales team events, and events arranged by the Marketing Team. It also includes coordinating supplier itineraries.Coordinate supplier itineraries and support an excellent in‑market experienceSend weekly Friday updates, proactively gather required information, and ensure itineraries are complete according to AWSM execution standardsTrack supplier travel and hotel stays,



including:Informing hotel management and F&B teams of pending arrivalsCoordinating welcome giftsEnsuring key hotel contacts are aware of AWSM supplier visitsPlan, coordinate, and execute special events and tastings in BC and support Prairie events as directed by Sales and Marketing Managers and the Fine Wine & Spirits EducatorCoordinate product ordering, representative scheduling, event setup/takedown, and logistics requirementsSupport major events including Family of Wines, Vancouver International Wine Festival, and other large‑scale activations by coordinating:Legal/event requirementsSample coordinationEvent materialsStaffingSetup and takedownTimeline managementSales opportunitiesEnsure AWSM event execution standards are followed, including:Banners and signageTech sheets and sales materialsTent cardsComfort and safety materialsSpit cupsSIR updatesDress code requirementsConfirm wine samples are correct vintages, deliveries are completed as required, and cleanup/takedown details are addressedQualificationsExperienceExperience in sales coordination, business support, reporting, data analysis, or a related commercial support roleCore SkillsStrong data analysis skills, including the ability to interpret sales data, identify trends, validate accuracy, and translate findings into clear business insightsStrong communication, organization, and attention to detailAbility to manage multiple priorities and prepare clear, skilled reports and presentationsSelf‑motivated with the ability to work independently and collaborativelyTechnical SkillsStrong proficiency in Microsoft Excel, PowerPoint, and Word is requiredExperience with CRM systems, reporting tools, and internal sales platforms is an assetPhysical RequirementsMust be able to lift and carry 41+ poundsAbility to build displays and handle heavy POS materialsWhy Join AWSM?At AWSM, you will have the opportunity to work with an exceptional portfolio of wine and spirits brands while collaborating with a passionate and knowledgeable team. This role provides exposure to sales, marketing, operations, and supplier relationships within Canada’s beverage alcohol industry.Equal Employment OpportunityAWSM is committed to creating an inclusive and accessible workplace. Accommodation is available throughout the recruitment process upon request.The above information is representative of the work performed in this position; however, it is not all‑inclusive. The omission of a specific duty or responsibility does not exclude the position from performing work that is similar or related. This document is a work in progress and may be reviewed and updated periodically based on business needs.#J-18808-Ljbffr

📌 Bilingual Program Advisor (Winnipeg)
🏢 Authentic Wine & Spirits Merchants
📍 Winnipeg