Temporary Full Time

We are looking for a detail-oriented Associate Digital Analytics Manager to support digital measurement, insights generation, and data-driven decision-making. This role plays a key part in enabling stakeholders to understand user behavior and optimize digital experiences across web and mobile platforms.

What you will do:

Analytics & Reporting

- Develop and maintain dashboards and reports using tools such as Adobe Analytics, Google Analytics
- Track and analyze key performance indicators (KPIs) including engagement, conversion, retention, and funnel metrics
- Identify trends, anomalies, and actionable insights to support business growth
- Present insights clearly to both technical and non-technical stakeholders

Tagging & Data Implementation

- Support implementation and maintenance of digital tracking using Adobe Launch, Tealium, or similar tag management systems
- Validate and troubleshoot tracking across digital platforms (web and mobile)
- Collaborate with engineering teams to define and implement data layer requirements

Experimentation & Optimization

- Assist in design and analysis of A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or VWO
- Provide recommendations to optimize user journeys, content performance, and conversion rates
- Contribute to ongoing conversion rate optimization (CRO) initiatives

Stakeholder Collaboration

- Partner with marketing, product, UX, and engineering teams to align on measurement strategies
- Translate business requirements into tracking and reporting solutions
- Communicate insights and recommendations to influence decision-making

Data Quality & Governance

- Ensure data accuracy, integrity, and consistency across platforms
- Maintain documentation for tagging plans, tracking requirements, and governance frameworks
- Support compliance with privacy regulations and consent management practices (e.g., GDPR, CCPA)

What you will bring:

- Bachelor’s degree in Analytics, Business, Marketing, Statistics,



or related field
- 3–4 years of experience in digital analytics or a similar role
- Hands‑on experience with:
- Adobe Analytics (preferred)
- Tag management tools (Adobe Launch, Tealium)
- Data visualization tools (Power BI, Tableau, Looker)

- Solid analytical and problem-solving capabilities
- Strong data storytelling and visualization skills
- Proficiency in Excel and SQL
- Understanding of digital marketing ecosystems (paid media, email, SEO, etc.)
- Experience supporting experimentation and optimization initiatives
- Ability to influence stakeholders through insights
- Attention to detail and commitment to data accuracy

Given the size and scope of our organization, the position can be located in the following head office locations: Toronto and London.

Base salary: $71,900 – $125,800 annually (base only, excluding variable compensation).

What we offer

- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually toward education reimbursement.
- Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company‑matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Community Engagement: Workplace support through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants; however, only those who qualify for an interview will be contacted.

#J-18808-Ljbffr

📌 Associate Manager, Digital Analytics - 12 Month Contract (Toronto)
🏢 Canada Life
📍 Toronto