Content Marketing Lead

We're looking for a creative and strategic Content Marketing Lead to build and scale Heylist's content engine. In this role, you'll shape our brand story, grow our audience, and drive demand through compelling content across social media, SEO, email, and multimedia channels.

Role Overview

We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high‑impact content—spanning social media, SEO‑driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.

You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands‑on leadership role for someone who can think strategically and execute quickly.

Key Responsibilities

- Social Content & Distribution: Own and execute the social media strategy across key platforms (LinkedIn, X, Instagram, TikTok); plan and publish high‑performing content; optimize for reach, engagement, and brand positioning; identify trends and opportunities; collaborate with design and product teams.
- SEO / GEO Blog Strategy: Lead the editorial calendar for SEO and Generative Engine Optimization; produce and manage high‑quality blog content targeting strategic keywords; optimize content for search engines and AI‑driven discovery platforms; analyze performance and iterate; manage freelancers or internal writers.
- Email Marketing: Own lifecycle and campaign‑based email marketing; create newsletters, product updates, and conversion‑focused sequences; segment audiences and personalize messaging; optimize for open rates, CTR, and conversions through testing.
- Webinars, Podcasts & Events:



Plan and execute webinars, podcast episodes, and virtual/in‑person events; manage content production from ideation to distribution; coordinate guests, speakers, and promotional campaigns; repurpose long‑form content into multiple formats.

What You’ll Own

- Content strategy and roadmap
- Editorial calendar across all channels
- Content performance metrics and reporting
- Brand voice and storytelling consistency

Requirements

- 6+ years in content marketing, growth, or related roles
- Proven track record of growing an audience or driving acquisition through content
- Strong writing and storytelling skills
- Deep understanding of SEO (and emerging GEO practices)
- Experience with social media growth and distribution tactics
- Familiarity with email marketing tools and analytics platforms
- Comfortable being both strategic and hands‑on

Nice to Have

- Experience in startups or quick‑paced environments
- On‑camera or podcast hosting experience
- Basic design or video editing skills
- Experience managing freelancers or small teams

Success Metrics

- Growth in organic traffic (SEO/GEO)
- Domain Authority
- Social reach, engagement, and follower growth
- Email performance (open rates, CTR, conversions)
- Event attendance and content‑driven pipeline impact

About Heylist

Heylist is transforming how brands and creators collaborate. Our platform helps marketers identify the right creators, streamline campaign management, and measure results with confidence. We partner with leading global brands and are building the go‑to solution for data‑driven creator marketing.

Benefits

- Health and wellness group insurance coverage and retirement savings contributions
- Equity through a stock option plan
- Essential work tools covered by the company
- Flexible paid time off for illness or family obligations

📌 Content Marketing Lead (Montreal)
🏢 Heylist
📍 Montreal