Paid Social Specialist Location: Remote Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pm Experience: Minimum 5-7 years in paid social acquisition Salary Range: $ 65k - 75k per year + performance bonus (depends on candidate expertise) We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.

Plan, build, and manage high-performing ad campaigns across Meta platforms, including Facebook, Instagram, and Audience Network. ➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains. ➔ Performance Analysis: ➔ Monitor and analyze campaign performance, providing detailed reports with actionable insights .➔ Leverage first-party data and offline events to enhance campaign performance. ➔ Collaborate with the creative team to develop thumb-stopping ad creatives optimized for performance. ➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well) ➔ Analyze campaign performance and adjust campaigns as necessary ➔ Provide performance updates to stakeholders and leadership ➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits) Analyze and report on overall campaign performance and ROI ➔ Bachelor's degree in marketing, business, or related field ➔ 5+ years of experience in paid social campaign management,



with a focus on lead generation using a success-based model ➔ Proficiency in Meta Ads and other high-end paid social technologies ➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more ➔ Knowledge of paid social best practices and industry trends ➔ Experience with A/B testing and optimization strategies Familiarity with CRM platforms like HubSpot or Salesforce for lead integration. ➔ Basic knowledge of data visualization tools. ➔ Competitive salary with performance-based bonuses . ➔ Flexible working hours and remote work options . ➔ Continuous learning and professional development opportunities . ➔ t2ó ONE is a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such as Digital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem, and 1st Party Data Enrichment . The agency focuses on full-funnel marketing , performance-driven strategies, and innovation through proprietary tech solutions.

Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries Advertising Services Get notified about recent Media Specialist jobs in Canada .

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📌 Creative and Digital Media Specialist (Ottawa)
🏢 t2ó | North America
📍 Ottawa