About the team The CRM Customer Lifecycle Manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.).

Responsibilities - Define life‑cycle strategy and devise tactics in line with the strategy.

- Create customer journey flows and activate campaigns in MoEngage.
- Follow‑up with reporting and communicate results to stakeholders.
- Work with the creative team to plan asset delivery for campaigns.
- Work with Data teams to build long‑term reporting for CRM campaigns and experiments.
- Build and execute experimentation pipeline, iterate and enshrine tests as appropriate.

Qualifications - Bachelor’s degree in marketing or a quantitative field required.

- 5+ years of experience in CRM / Customer Engagement Marketing / Lifecycle Marketing.
- Proficiency in reporting tools such as DOMO, Google Analytics, and Tableau.
- Experience with CEP tools such as Braze, MoEngage, Iterable, etc.
- Experience with lifecycle marketing, referral or loyalty programs.
- Ability to manage stakeholders and communicate initiatives.
- Strong analytical and problem‑solving skills.
- Project planning and project‑management skills.
- Ability to collaborate cross‑functionally with different departments and role profiles.





Compensation and benefits Target base salary range in Toronto: $88,000 – $110,000 CAD annually. This role is also eligible for equity and perks.

Benefits

- Competitive salary, equity, benefits, and perks for all full‑time employees.
- Employer‑paid medical, dental, and vision insurance (country specific).
- Retirement employer match.
- Learning & Development stipend.
- Host matching program.
- Travel credit.
- Cell phone and internet stipend.
- Paid time off, paid holidays, volunteer time off, and parental leave.
- In‑office lunch, office snacks and fun activities for hybrid and full‑time employees.

EEO statement Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E‑Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.

We welcome people of different backgrounds, experiences, abilities and perspectives. Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable. We welcome candidates with physical, mental, and/or neurological disabilities.

If you require assistance applying for an open position, please submit a request to People Operations by emailing [email protected].

📌 CRM Lifecycle Marketing Manager (Toronto)
🏢 TuroUK
📍 Toronto