Key Responsibilities
- Plan, manage, and optimize paid ad campaigns (Google Ads, Meta, LinkedIn).
- Develop engaging content for web, email, and social media.
- Track and analyze campaign performance using Google Analytics and other tools.
- Conduct keyword research and implement SEO best practices.
- Manage CRM campaigns and lead generation funnels.
- Collaborate with design and counseling teams for content alignment.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 1 year of experience in digital marketing (education sector preferred).
- Proficiency with SEO, Google Ads, Meta Business Suite, and email marketing tools.
- Basic design skills using Canva, Adobe, or similar tools.
- Solid writing and creative thinking abilities.
📌 Digital Marketing Executive (Toronto)
🏢 Abpeo
📍 Toronto