Mayank Raturi Director Digital Marketing Checkmarx Inc., Ex- Grey Worldwide, DDB Mudra Digital Marketing & Communication from MICA and MBA from Amity Business School, Noida Kick-off- March 2023 (school schedule will not be disturbed) Rs. 4999/- About This Internship This course will help students to get acquainted with the world of Digital Marketing. In this course we will cover introduction to digital marketing and explore current and future opportunities in this domain.

About Mayank Raturi

Mayank has 13 years of experience as a digital marketer and strategist. He has worked with some of the top brands from B2B and B2C categories. He has experience variety of industries such as consumer durables, ecommerce, banking, technology, and healthcare.

Internship Project Brief The future of digital marketing in India looks bright as the country continues to see significant growth in internet and smartphone usage, along with the government’s push for digitization and the rise of e-commerce. In fact, a report by Statista predicts that the digital advertising market in India will reach US$7.2 billion by 2025, up from US$3.8 billion in 2020. There are several reasons why students in schools should start early in learning about digital marketing.

Firstly, the demand for digital marketing skills is on the rise, and this trend is likely to continue in the future. By learning about digital marketing, students can equip themselves with skills that are in high demand in today’s job market. Secondly, digital marketing is a highly dynamic field that is constantly evolving.

By starting early, students can stay ahead of the curve and learn about the latest trends, technologies, and strategies in digital marketing. Thirdly,



digital marketing is an essential tool for businesses of all sizes to reach their target audience and grow their customer base. By learning about digital marketing, students can acquire skills that are relevant to entrepreneurship and business management, which can help them in their future careers.

In conclusion, the future of digital marketing in India looks promising, and students in schools should start early in learning about digital marketing to stay ahead of the curve, acquire valuable skills, and prepare for the job market of the future.

Course Structure

Session 1: Introduction to Digital Marketing Definition of digital marketing

Overview of digital marketing channels

Importance of digital marketing in today’s world

Examples of successful digital marketing campaigns Session 2: Website Design and Optimization Basic principles of website design

Creating an effective website layout and structure

Importance of user experience (UX) and user interface (UI)

Search engine optimization (SEO) basics Session 3: Social Media Marketing Introduction to social media marketing

Overview of popular social media platforms

Developing a social media marketing strategy

Creating engaging content for social media Session 4: Content Marketing Introduction to content marketing

Developing a content marketing strategy

Different types of content (blog posts, videos, infographics, etc.)

Tips for creating effective content Session 5:



Email Marketing Introduction to email marketing

Developing an email marketing strategy

Building an email list

Creating effective email campaigns Session 6: Pay-per-Click (PPC) Advertising Introduction to PPC advertising

Overview of popular PPC platforms (Google Ads, Facebook Ads, etc.)

Developing a PPC advertising strategy

Creating effective ad copy and visual Session 7: Display Advertising Introduction to display advertising

Overview of popular display advertising platforms (Google Display Network, AdRoll, etc.)

Developing a display advertising strategy

Creating effective ad copy and visuals Session 8: Mobile Marketing Introduction to mobile marketing

Overview of mobile marketing channels (SMS, in-app ads, etc.)

Developing a mobile marketing strategy

Creating effective mobile ads and campaigns Session 9: Analytics and Measurement Introduction to analytics and measurement

Importance of tracking and analyzing marketing metrics

Overview of popular analytics platforms (Google Analytics, Facebook Insights, etc.)

Interpreting data and making informed decisions Session 10: Final Project and Review Students will work on a digital marketing project of their choice

Presentation and review of student projects

Recap of key concepts and takeaways from the course This plan covers the basic concepts of digital marketing and provides a foundation for students to explore and specialize in specific areas of digital marketing in the future. It is significant to note that the specific topics and order can be adjusted to fit the needs and interests of the students. Prerequisites for this course Laptop/desktop with stable internet connection. Certificate of Achievement Enquire Now!

📌 Digital Marketing Internship April 2023 (Winnipeg)
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