At INDEAL, we offer an exciting and dynamic work environment that sets us apart. As a young and growing company, our team thrives on innovation and forward-thinking. We take pride in fostering a culture of trust and independence, empowering our employees to excel in their roles.

With the flexibility of remote work and flex-hours, you have the opportunity to contribute to our team from the comfort of your chosen workspace, while maintaining a healthy work-life balance. Join INDEAL and be part of a collaborative, progressive company where your ideas matter, your skills are valued, and your career can grow. About the Role

We're looking for a motivated Digital Marketing Specialist who is ready to grow their career in a role that blends digital marketing, website management, analytics, and digital platform support.

Reporting to the Director of Digital Marketing & Platform Strategy, you'll help execute marketing initiatives while supporting the day-to-day operation and continuous improvement of INDEAL's growing digital ecosystem. This is not a traditional social media marketing role. Instead, you'll help manage websites, email campaigns, digital assets, reporting, CRM initiatives, marketing automation, and proprietary digital platforms that support hundreds of users across North America.

This is a fully remote position open to candidates across Canada. While day-to-day work is performed remotely, candidates located in the Greater Toronto Area (GTA) are preferred to support occasional in-person meetings, and team collaboration. Every day is different.

One day you might be building a landing page, the next launching an email campaign, updating website content, analyzing campaign performance, testing new platform functionality, or helping document a new platform feature. We're looking for someone early in their career who is eager to learn, enjoys technology, and is excited to contribute to meaningful digital projects that have a direct impact on our INDEAL members and partners. What You'll Do

Website Management

Maintain and update WordPress websites using Elementor

Build and optimize landing pages

Publish and update website content

Monitor website quality and user experience

Assist with ongoing website improvements and enhancements

Email Marketing

Build and schedule email campaigns using SendGrid or similar platforms

Manage audience segmentation and mailing lists

Create responsive email templates

Support marketing automation workflows





Monitor campaign performance and recommend improvements

Digital Marketing

Execute digital marketing campaigns across multiple channels

Support SEO initiatives and website optimization

Assist with campaign planning and execution

Help create marketing assets and promotional materials

Content & Creative

Create and format digital content for websites, newsletters, email campaigns, presentations, and marketing materials

Design graphics using Canva and Adobe Creative Suite

Edit short-form videos for product demonstrations, webinars, and marketing initiatives

Organize and maintain digital marketing assets

Analytics & Reporting

Track website and campaign performance using Google Analytics and internal reporting tools

Assist with dashboard reporting and campaign analysis

Monitor key marketing metrics

Identify trends and opportunities through data

Prepare reports that help support business decisions

Digital Platforms & Technology

Support INDEAL's proprietary digital platforms

Assist with platform launches and new feature rollouts

Perform QA testing on new websites and platform enhancements

Help identify bugs, usability improvements, and optimization opportunities

Support CRM initiatives and data management

Create documentation, user guides, and internal training resources

Collaboration

You'll work closely with multiple teams across the organization, including:

Marketing

Dealer Success

Brand Success

Development

Leadership

This role offers the opportunity to contribute to projects that span marketing, technology, user experience, and business operations.

What We're Looking For The ideal candidate is curious, organized, and eager to learn.

You enjoy technology as much as marketing and aren't afraid to dive into new software, platforms, or processes. You'll be successful in this role if you:

Have exceptional attention to detail

Are highly organized and able to manage multiple priorities

Take initiative and enjoy solving problems

Have solid written and verbal communication skills

Think analytically while remaining creative

Enjoy learning new technology





Are comfortable working independently while collaborating across departments

Are comfortable working in a fully remote environment with excellent time management and communication skills

Take pride in producing polished, professional work

Continuously look for ways to improve processes and user experiences

Qualifications

Required

Diploma or Bachelor's Degree in Marketing, Digital Media, Communications, Business, or a related field

1–3 years of experience in digital marketing, digital communications, or a similar role

Equivalent internship, co-op, or freelance experience will also be considered

Experience with WordPress

Experience using Elementor or similar page builders

Experience creating graphics with Canva

Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)

Experience using an email marketing platform such as SendGrid, Mailchimp, HubSpot, or similar

Familiarity with Google Analytics

Understanding of SEO best practices

Strong Microsoft Office 365 skills

Excellent organizational and communication skills

Assets

Experience with any of the following would be considered an asset:

Basic HTML/CSS

Microsoft Dynamics CRM

Dashboard reporting or business intelligence platforms

Marketing automation platforms

Video editing

Photography

AI tools for productivity and content creation

Project management software

UX/UI principles

User testing and quality assurance

What Success Looks Like

After 30 Days

Learn INDEAL's programs, platforms, and brand standards

Become familiar with our websites, marketing tools, and internal processes

Support website updates and email campaigns

Build relationships across departments

Begin contributing to day-to-day digital marketing activities

After 90 Days

Independently manage routine website updates and email campaigns

Assist with digital marketing initiatives from planning through execution

Contribute ideas to improve user engagement and internal workflows

Support platform enhancements and testing with minimal supervision

Produce regular analytics and campaign reports

After One Year

Become a trusted contributor across Marketing and Digital Strategy initiatives

Take ownership of key digital marketing and digital projects

Play an active role in launching new platform features and digital initiatives through marketing

Help improve user engagement through marketing data-driven recommendations

Contribute to the continued growth of INDEAL's digital-first strategy

📌 Digital Marketing Specialist (Toronto)
🏢 INDEAL
📍 Toronto