Take charge of marketing leadership at RBC Home Equity Finance, one of Canada’s crucial lending divisions. This strategic role requires a solid focus on performance marketing and team development.As the Senior Marketing Director, you’ll shape the marketing strategy and programs that boost client acquisition and portfolio growth. With a robust background in integrated marketing, you will mentor a talented team, focusing on accountability and continuous learning. Your collaborative efforts will influence strategic decisions and ensure high-quality marketing executions across all channels.Key Responsibilities:
- Develop and implement the marketing strategy for Home Equity Finance
- Lead paid advertising and innovative marketing campaigns




- Measure and report marketing campaign performance rigorously
- Collaborate with cross-functional teams to enhance integrated programs
- Manage relationships with external partners and vendorsRequirements:
- 12 years’ experience in integrated marketing roles
- At least 3 years in a strategic leadership position
- Expertise in multi-channel marketing best practices
- Proven analytical skills for data-driven decision making
- Strong track record managing multi-million dollar budgetsJoin RBC to lead a team focused on impactful marketing strategies that resonate.#J-18808-Ljbffr

📌 Senior Marketing Director - Home Equity (Toronto)
🏢 RBC
📍 Toronto