Job Overview

Senior Director, Loyalty & Digital

Foodtastic | Montreal

Foodtastic runs 27+ of the coolest restaurant brands in Canada—including Second Cup, Dunkin’, Quesada, Pita Pit, and La Belle et La Boeuf. With over 1,200 locations and rapid growth, we are building the most aggressive multi‑brand platform in the country. Loyalty and digital are where the next battle is won.

What You'll Actually Do

- Own loyalty strategy and P&L; impact across 27+ brands, from program design to redemption economics.
- Oversee the development of the strategic roadmap for the loyalty program to drive profitable, incremental guest behavior; develop next‑gen CRM strategy, capabilities, and processes to deliver personalized, customer‑centric marketing campaigns across multiple digital channels.
- Drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform CRM & Loyalty efforts to drive the brand’s long‑term growth.
- Develop and lead an creative, customer‑obsessed Digital & Loyalty Team (Mobile App Experience, Delivery Channels, Catering, Digital Customer Experience, Loyalty & Digital Design).
- Collaborate with Digital Tech & Operations teams to ensure that appropriate emerging technology is planned for and applied to achieve customer experience and business objectives.
- Lead financial forecasting for digital offers, digital channels, and the loyalty program—including revenue and redemption projections—to support same‑store sales, same‑store traffic, and new restaurant growth targets.
- Run the digital ecosystem: apps, web ordering, POS integrations, digital signage.
- Turn guest data into campaigns that move same‑store sales, not vanity dashboards.




- Negotiate and manage vendor and partner relationships as if you own the budget.
- Sell franchisees on the vision and back it up with numbers.

What You Need

- 8+ years in loyalty, digital, or CRM leadership, ideally in restaurants, retail, or QSR.
- 3+ years’ experience in a Digital Leadership role.
- You’ve launched or overhauled a loyalty program and can show the before‑and‑after numbers.
- Fluent in the tech stack: loyalty platforms, POS, app ecosystems, martech.
- Comfortable presenting to C‑Suite and franchisees.
- Bilingual French/English is required.
- Entrepreneurial spirit.
- Allergic to slow; we move fast and expect the same.

Why Here

Because nowhere else in Canada offers this scale: 27 brands, 1,200 locations, and the freedom to build. No endless committees—just a real mandate, real budget, and a leadership team that backs strong ideas quickly.

Company Benefits

- Market‑related compensation.
- Complimentary coffee, drinks, and snacks at the office.
- Free parking at the office.
- Free access to the gym (Montreal office).
- Summer Fridays.
- 1‑hour lunch paid.
- Virtual health care.
- Company social events.
- Group insurance plan, including health, dental, and long‑term disability.

Bilingual Requirement (English/French)

This role requires proficiency in both French and English due to the national scope of the work and the diverse stakeholders involved. The position supports multiple brands operating across Quebec and English‑speaking regions, necessitating effective communication in both official languages. Strong written and verbal communication skills in both languages are essential to ensure clarity, consistency, and alignment in day‑to‑day interactions, project execution, and deliverables.

📌 Directeur(trice) des programmes de Fidelite - Director Loyalty Programs (Montreal)
🏢 Foodtastic
📍 Montreal