Our mission is to help organizations unlock the power of inspirational communication with the first Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform . Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience. Staffbase is seeking a Growth Marketing Lead to own and scale our marketing-led pipeline strategy and execution.

In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels. You’ll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression. You’re comfortable owning pipeline outcomes and building systems that create durable, repeatable growth.

Own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages Determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact Build and scale ABX programs that deliver highly personalized engagement for target accounts and drive sales adoption of the ABX motion as a unified pipeline engine Design and optimize content frameworks aligned to the buyer journey — ads, landing pages, nurture streams Directly manage and develop one or two marketers and/or agency partners,



coaching and directing while staying personally close to execution Be the core regional voice that sets priorities for centrally reporting inbound engine teams — including web, AIO/SEO, and product marketing Data, Analytics & Experimentation Implement attribution and reporting frameworks that show what's actually driving pipeline, across both performance and ABM channels Improve conversion rates across the entire marketing funnel, diagnosing performance shifts and uncovering the underlying drivers behind success or decline Run a structured testing program — channels, creative, targeting, messaging — and use the results to reallocate spend, not just report on it Partner with Marketing Ops to keep dashboards and pipeline metrics honest and current 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes ~ Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization ~ bonus - experience in HR tech or employee experience software ~ Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc. ~ Familiarity with AI tools for campaign automation, content creation, and workflow A builder and an operator: you understand channels, creative, and growth economics, and you turn insight into results, not just decks Comfortable owning pipeline outcomes: durable, repeatable growth, not one-quarter wins Energized by the autonomy of a builder environment,



balanced with close collaboration across sales and central marketing Demonstrated success developing and scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis Strong partner to sales: you earn credibility by delivering value, knowing the accounts and the deals, and creating a shared rhythm with sales that delivers pipeline A clear communicator: your reporting and proposals are tight, plain-language, and decision-ready. You translate complexity into clarity, avoiding marketing buzzwords Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan) Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $2400 Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August Support - we're offering a RRSP plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents Volunteer Day - you'll get one day off per year for supporting a social project In compliance with local law, we are disclosing the compensation, or a range thereof. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.

Pay Range: $123,000 - $165,000 CAD base salary per year. In addition, Staffbase provides a variety of perks to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays, and paid time off (PTO). #

📌 Director, Creative & Brand Marketing (Toronto)
🏢 Staffbase
📍 Toronto