Lead tourism growth as the Director of Market Development & Communications. This senior role focuses on strategic marketing, brand development, and communication leadership in a full-time capacity. As a key advisor to the Executive Director, you will shape priorities for sustainable growth in this management position.

This role requires expertise in strategic planning, relationship-building, and innovative market development strategies that enhance the destination’s reputation and increase visitor engagement. Key Responsibilities:

- Develop integrated marketing and brand strategies
- Lead storytelling, public relations, and media relations
- Monitor campaign performance and marketing analytics
- Identify market opportunities and build strategic partnerships
- Contribute to organizational governance and planning Requirements:
- Degree in Communications, Marketing, or relevant field
- 5+ years in senior leadership roles
- Proven experience in destination marketing and tourism
- Solid writing and storytelling abilities
- Capable of navigating complex stakeholder environments Elevate destination branding and foster tourism growth through your strategic leadership.

📌 Director of Market Development in Tourism (Penticton)
🏢 Visit Penticton
📍 Penticton