Lead the Salesforce Marketing Cloud initiative as the Director of Marketing Technology at RBC in Toronto. Shape digital communications strategy and enhance email, push, and SMS capabilities. This leadership role demands a visionary who can redefine our marketing technology landscape.

Manage a technologist team and oversee CRM/CDP integrations while simplifying our integration architecture. You'll translate business needs into effective platform roadmaps, ensuring measurable improvements in stakeholder satisfaction and operational efficiency. Key Responsibilities:

- Own the strategy for Salesforce Marketing Cloud practices
- Design new integration approaches to simplify the platform
- Lead a team in building robust data extensions and connections




- Challenge existing patterns to drive transformative outcomes
- Manage relationships with marketing operations and data teams Requirements:
- 8-10 years with Salesforce Marketing Cloud expertise
- 4-5 years in technology team leadership
- Proven transformation track record in marketing technology
- Experience with agile delivery and metrics improvement
- Solid stakeholder management and communication skills Drive innovation and shape the future of marketing technology at RBC in Toronto.

📌 Director of Marketing Tech at RBC (Toronto)
🏢 Royal Bank of Canada
📍 Toronto