Lead commerce-focused media strategies with WPP Media to drive impactful business results across retail networks and direct-to-consumer channels. Utilize data-driven insights to optimize performance and growth. As the Director, Performance Strategy – Commerce, you will spearhead initiatives aimed at enhancing commerce media strategies across key platforms like Amazon and Walmart.

This senior-level role involves collaboration with Planning and Analytics to establish robust measurement frameworks and integrate performance strategies within full-funnel media plans. Your expertise will contribute significantly to achieving client objectives and maximizing return on ad spend. Key Responsibilities:

- Lead development of performance media strategies for commerce
- Oversee measurement frameworks for accurate campaign tracking




- Partner with media planning for cohesive media strategies
- Identify innovative approaches in retail and social commerce
- Collaborate with teams to align media investments with KPIs Requirements:
- Proven experience in performance marketing and eCommerce
- Robust knowledge of retail media and marketplace advertising
- Expertise in performance measurement and media optimization
- Experience managing cross-functional teams
- Excellent analytical and communication skills Shape the future of commerce media at WPP with your strategic insights and leadership in performance marketing.

📌 Director of Performance Strategy Commerce (Montreal)
🏢 WPP Media
📍 Montreal