Demand Generation Manager (Paid Media & ABM) Location: Vancouver, BC (preferred)

D3 is Security Hyperautomation for the AI Age. Our AI-powered hyperautomation platform automates security operations and security engineering work, freeing the minds of analysts and engineers from toil, noise and repetition. Cyber Security and SOC teams from top enterprises and brands already use D3, as do many forward-thinking MSSP and MDR firms.

About the Role We’re hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests — doubling and tripling them — through paid media, ABM, retargeting, email, and digital campaigns.

This is a hands‑on role for a performance‑oriented marketer who understands how to build, launch, optimize, and measure modern B2B demand generation programs — especially across LinkedIn Ads, Google Ads, account‑based marketing, and intent‑driven campaigns.

You’ll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers.

This is not a brand or content role. We’re looking for a bona fide lead‑generation marketer — an advertiser, an ABM operator, and a retargeting specialist — who is analytical, execution‑focused, and obsessed with converting spend into qualified demo requests.

What You’ll Do

Drive qualified demo requests as the primary success metric — with a mandate to double and triple demo volume

Own and optimize LinkedIn Ads and Google Ads campaigns end‑to‑end

Build and execute ABM and intent‑driven marketing campaigns

Develop audience segmentation, retargeting, and nurture strategies

Manage campaign targeting, conversion tracking, attribution, and reporting

Create and optimize landing page, ad, and email campaign workflows

Operate and improve marketing automation and campaign infrastructure

Collaborate with content and sales teams on campaign strategy





Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution

Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools

Support webinar, virtual event, and field marketing campaigns when needed

Help create product demos, campaign assets, and promotional content

What We’re Looking For Required Experience

AI is woven into how this team works. You’ll be expected to use it fluently for research, writing, analysis, and execution.

3–7 years in B2B demand generation, growth marketing, or performance marketing

Strong hands‑on experience with:

LinkedIn Ads

Google Ads / PPC

Account‑based marketing

Retargeting campaigns

Marketing automation and attribution

Email marketing workflows

Confident working inside HubSpot, Google Analytics, ad platforms, and campaign tooling

Strong analytical and campaign optimization skills

Experience managing budgets, reporting, and performance metrics

Excellent written communication and campaign ideation abilities

Bonus Experience

Cybersecurity, AI or enterprise SaaS experience

Field/event marketing

Social media campaign management

Marketing operations or AdTech experience

Familiarity with intent data platforms

Ability to understand and demo software products

Experience recording product walkthroughs or promotional videos

What Success Looks Like

Qualified demo requests doubled, then tripled

High‑performing paid and retargeting campaigns

Strong campaign attribution and reporting discipline

Faster campaign execution cycles

Better audience targeting and segmentation

Measurable contribution to enterprise pipeline growth

Why Join Us You’ll join a highly technical cybersecurity company operating at the forefront of AI‑driven SOC automation. This role offers significant ownership, direct collaboration with leadership, and the opportunity to shape up-to-date enterprise demand generation programs from the ground up.

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📌 Demand Generation Manager (Paid Media & ABM) (Vancouver)
🏢 D3 Security
📍 Vancouver