Elevate the employer brand with Canadian Tire Corporation in Toronto, Ontario. This management role focuses on shaping the Employee Value Proposition and driving diversity initiatives company-wide. As the Employer Brand Manager, you will lead the strategy for CTC's employer brand, crafting compelling talent marketing campaigns across diverse channels.

Collaboration with Recruitment, HR, and Communications teams ensures a consistent brand presence throughout the candidate journey. Your creative storytelling will help capture and showcase CTC's unique culture and commitment to inclusion and belonging. Key Responsibilities:

- Lead the development of CTC's employer brand strategy
- Create integrated talent marketing campaigns for various channels




- Champion diversity and inclusion in all messaging
- Collaborate across teams to ensure brand consistency
- Measure and report on brand initiative effectiveness Requirements:
- Experience in employer branding or talent marketing
- Robust storytelling and creative skills
- Knowledge of diversity and inclusion principles
- Campaign management across multiple channels
- Analytical skills for data-driven strategy refinements Bring your expertise in brand management and creativity to enhance the welcoming culture at Canadian Tire.

📌 Employer Brand Manager at Canadian Tire (Toronto)
🏢 Canadian Tire Corporation
📍 Toronto