Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks Requirements 7+ years of experience in retail merchandising, marketing strategy, or related field Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive,



unified messaging strategies Robust cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution Deep understanding of retail environments, customer journeys, and in-store experience design Excellent communication and stakeholder management skills with ability to influence at all organizational levels Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms; Background in community-focused marketing or localization strategies Core Competencies Demonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a strong focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities. Highest-signal resume keywords Retail Merchandising Strategy Cross-Functional Leadership Customer Journey Optimization Stakeholder Management Strategic Campaign Integration ATS Optimization Keywords Hard Skills Marketing Strategy In-Store Experience Design Campaign Management Retail Analytics Business Prioritization Soft Skills Excellent Communication Influencing Skills Strategic Thinking Industry Keywords Telecommunications Consumer-Facing Industries Community-Focused Marketing Localization Strategies Tools & Technologies Campaign Management Tools Retail Analytics Platforms #J-18808-Ljbffr

📌 Senior Strategy Manager, Store Messaging – Experience (Toronto)
🏢 Jobtailor
📍 Toronto