We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America. About Sidetrade Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake. We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer‑first mindset. Sidetrade is positioned as a Gartner Magic Quadrant Leader since 2022.



We value passion over perfection. So, if you’re eager to learn and bring excellent energy, we want to hear from you. Be you. Grow with us. Curious about Sidetrade? Catch the Sidetrade Inside Out podcast. What you will do: Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments Build and lead a high‑performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and

📌 Vp, Demand Generation (Calgary)
🏢 Sidetrade
📍 Calgary