Drive self-serve funnel success at Expertise as a Growth Marketer. Focus on acquisition, activation, and conversion for an AI-driven product that performs tasks, not just discussions. As a Senior and hands-on individual contributor in a small team, you will own the entire self-serve growth funnel.

Expertise, backed by over $5 million in funding, offers you the chance to work with a groundbreaking AI tool, Expertise Assist. Your primary responsibility will be to enhance onboarding processes that lead users to fully utilize their skills, enhancing their experience. Key Responsibilities:

- Own end-to-end self-serve funnel for Expertise Assist
- Develop user onboarding strategies to improve activation rates
- Conduct weekly experiments to optimize growth metrics




- Analyze results using light SQL for data-driven decisions
- Market AI solutions specifically targeting revenue teams

Requirements:

- Over three years of experience in PLG or self-serve growth
- Proven success in driving a funnel, not just a channel
- Familiarity with marketing technical or AI products
- Robust analytical skills, including experience with SQL
- Ability to drive growth without traditional MQL metrics

Elevate your career by leading the growth at Expertise and making a direct impact on product adoption.

📌 Growth Marketer for Innovative AI Product (Toronto)
🏢 Socket.dev
📍 Toronto