Position Overview Agilus by Synergie is recruiting for a Marketing Director in the automotive sector in Barrie, Ontario. This role leads national marketing strategy for a major consumer brand in the power sports sector.

Key Responsibilities Develop and execute national marketing and advertising strategies

Lead brand positioning, aligning with global marketing direction

Manage marketing budgets, forecasts, and ROI performance tracking

Oversee promotions, sponsorships, events, and campaign execution

Drive dealer engagement and traffic through targeted marketing programs

Lead the development of sales and marketing materials across product lines

Analyze campaign performance and optimize marketing effectiveness

Mentor and lead a high‑performing marketing team

Qualifications 15+ years of progressive marketing leadership experience

Proven experience within the power sports / recreational vehicle industry (mandatory)

Strong background in consumer product branding and go‑to‑market strategy





Experience managing large marketing budgets and campaigns

Demonstrated success leading and developing high‑performing teams

Expertise in both traditional and digital marketing channels

Strong stakeholder management across internal teams and external partners

Excellent communication, leadership, and strategic thinking skills

Benefits Total rewards: $155,000 – $165,000 annually

Competitive compensation with flexibility

Direct access to executive leadership and influence on company direction

Full ownership of national marketing strategy and execution

Opportunity to lead and mentor an established marketing team

Work on exciting, lifestyle‑driven products in the power sports industry

High visibility role with strong impact on revenue and brand growth

Team-oriented environment working closely with dealers and partners

Stable, well‑established organization with growth potential

📌 Head of Marketing, Building Materials (Barrie)
🏢 Agilus Work Solutions
📍 Barrie