Drive impactful marketing strategies at Relay as a Performance Marketing Lead. Focus on optimizing diverse paid media channels with a $2-3M budget to boost business owners' success.In this role, you will manage Relay's performance marketing initiatives, leading the optimization of paid search, social, and more. This includes building campaigns while ensuring robust unit economics, specifically the LTV-to-CAC relationship. Your expertise in SQL and analytical thinking will guide budget reallocations and performance assessments.Key Responsibilities:
- Optimize paid channels based on real-time performance metrics
- Manage relationships with media buying vendors directly
- Build and enhance Relay's paid social program strategies




- Collaborate with the Brand team for creative performance insights
- Analyze data using SQL for ongoing assessment of marketing strategiesRequirements:
- Experience managing $500k+ monthly ad budgets
- Proficiency in SQL and data-driven decision-making
- Expertise across multiple paid channels beyond Google and Meta
- Ability to navigate ambiguous and changing environments
- Proven track record of identifying recent opportunitiesLeverage your marketing acumen to empower small businesses with Relay and enhance financial clarity.#J-18808-Ljbffr

📌 Performance Marketing Lead At Relay (Toronto)
🏢 Relay Fi
📍 Toronto