About RelayRelay is a digital banking platform that gives self‑made business owners the tools and know‑how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We replace financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.What You’ll Be Doing- Plan and execute multi‑channel demand generation programs that feed Relay’s sales‑assisted & self‑serve pipeline for accountants and bookkeepers.- Work closely with key stakeholders across Marketing, Sales and RevOps to ensure programs and campaigns are executed cleanly, supported by the right tooling, and built to scale as the segment matures.- Showcase Relay during our partner conference season through pre‑event planning, running event programming and logistics, and post‑event retros/handoffs.- Test new channels and programs for our accounting segment – doubling down on what works (and scrapping what doesn’t).- Collaborate with the broader Marketing team (Brand, PMM, Lifecycle) and Sales team to build awareness of Relay’s partner program through targeted campaigns.- Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP.Who You Are- 2‑4 years of demand generation experience in a B2B,



sales‑assisted environment.- Energized by ambiguity and early‑stage playbooks. Ready to test, iterate, and sometimes pivot away from a channel that isn’t working.- Have independently run at least one digital demand gen program end‑to‑end (paid, organic, webinar, or content) and can speak in depth to the results and trade‑offs.- Genuinely excited by field marketing & event execution and comfortable with a cyclical calendar that includes periods of travel and hands‑on logistics.- Comfortable with core sales‑assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs).- Experience in a startup or scaling company environment is a plus.Bonus Points- Experience marketing to accountants, bookkeepers, or other professional services audiences.- Background in fintech or financial services, or a demonstrated solid interest in the space.- Worked in a fast‑growing company where processes and programs were still being defined.Compensation ApproachCompensation follows impact. The annual salary range for this role is $97,200 – $118,000CAD. The typical starting salary is $108,000CAD, with higher offers reflecting exceptional impact or expanded scope from day one.DisclaimerFor compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.#J-18808-Ljbffr

📌 Demand Generation Expert For Relay'S Growth (Toronto)
🏢 Relay
📍 Toronto