RequirementsYou are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plusYou’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your workYou’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audienceYou have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approachesYou’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approachesYou’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomesYou are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities ariseYou have a bias toward action. You’re energised by making things happen and getting things doneYou’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomesYou’re creative. You have a habit of thinking outside the box in your marketing approachesYou’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happenWhat the job involvesYou lead the go-to-market (GTM)



and product adoption efforts for your product portfolio. This includes positioning and messaging, recent feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successfulEnabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits. Strong know-how and experience here is a firm requirementPartnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to marketCreating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplaceBuilding and executing tactical marketing plans that increase product and feature adoption and support retentionSpeaking to and with our customers to gain new perspective and feedback on our productsCollaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market researchBuilding experiments, testing theories, and sharing learnings with cross-functional teamsUsing data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lineTracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics#J-18808-Ljbffr

📌 Senior Product Marketing Manager (Toronto)
🏢 Clio
📍 Toronto