Step into an impactful role with Zynga as a Senior Manager of Lifecycle Marketing. Lead strategic initiatives and team performance across diverse game genres while building customer engagement.Zynga is seeking a Senior Manager to oversee Lifecycle Marketing efforts, managing a team of specialists and driving data-driven strategies. You will plan and execute marketing initiatives that enhance player retention and engagement for popular games like FarmVille and Zynga Poker. This position emphasizes cross-functional collaboration and alignment with broader business objectives for maximum effectiveness.Key Responsibilities:
- Manage and develop a skilled team of Managers/Specialists
- Strategize and oversee LCM across multiple game genres
- Drive customer engagement through effective nurture programs




- Set team and individual goals aligned with business objectives
- Analyze data to drive insights and recommendationsRequirements:
- Bachelor’s degree with 5+ years in CRM or Lifecycle Marketing
- 2+ years managing people with proven leadership skills
- Proficient in HTML, SQL, and CMS tools like Braze
- Deep knowledge of customer engagement metrics
- Expertise in email marketing and deliverability best practicesLead Zynga's marketing efforts while fostering a culture of innovation and fun in a dynamic gaming workplace.#J-18808-Ljbffr

📌 Senior Lifecycle Marketing Manager At Zynga (Toronto)
🏢 Zynga
📍 Toronto