Join Diabetes Canada as a Marketing Performance Manager, focusing on optimizing digital marketing strategies. Utilize data insights to enhance user engagement and marketing effectiveness.
This role involves close collaboration with various departments to maximize the impact of marketing campaigns through informed analysis. You will analyze performance metrics, implement testing strategies, and contribute to annual planning. Your analytical insight will greatly influence marketing decisions and foster a culture of experimentation within the organization.
Key Responsibilities:
• Analyze performance metrics across web and social channels • Manage A/B testing initiatives for campaign optimization • Present actionable insights to marketing leadership • Coordinate with IT to address data and reporting needs • Oversee project management for performance initiatives
Requirements: • Over 10 years in digital marketing analytics • Robust background in GA4, Looker, and marketing tools • Familiarity with nonprofit sectors is advantageous • Proven communication skills in conveying data insights • Deep understanding of user engagement metrics
Transform data into actionable insights and enhance Diabetes Canada’s missions through strategic marketing performance management. #J-18808-Ljbffr