Bloom is a community of adults 50+ learning, connecting, and redefining a new phase of life. We're on a mission to change the aging narrative and redefine retirement. Many of us spend longer planning a 2-week vacation than we do planning for our retirement.

Although there are plenty of tools and services to help us prepare financially, there is limited support for the other transitions we experience. Who will I become when I retire? These topics are often overlooked in traditional retirement planning, leaving many unprepared for the mental, social, physical, and spiritual aspects of retirement.

Bloom was founded to explore these complex feelings and create a protected space for discussion and growth. Develop and implement a holistic marketing strategy covering demand generation, brand, product, customer, and content marketing.

Brand: Collaborate with the Chief Brand Officer to build and maintain Bloom's brand, including messaging, tone, design,



and public relations to increase awareness and loyalty. Maintain strong communication with Community and Product teams to achieve marketing goals.

Team Building: Lead, coach, and develop the marketing team, fostering alignment and enhancing skills.

Marketing Analytics: Set KPIs, report on marketing effectiveness, and use analytics to inform decisions. 5+ years of marketing experience. Ability to develop, evolve, and execute comprehensive marketing strategies. Brand-centric with creative intuition and a keen eye for design.

Experience in building, inspiring, and coaching marketing teams to meet ambitious goals. Mastery of data, analytics, marketing funnel metrics, and KPIs for B2C SaaS. Understanding or experience with growing world-class communities. #

📌 Manager, Content Marketing - Telecommute (Toronto)
🏢 Bloom
📍 Toronto