Vice President, Marketing & Growth

Moto Canada is a national, not-for-profit industry association representing manufacturers and distributors of motorcycles, scooters, ATVs, side‑by‑side (ROVs), and related powersports industries across Canada. As the voice of the industry, Moto Canada plays a critical role in advancing public policy that supports responsible use, innovation, safety, sustainability, and long‑term industry growth within an increasingly complex regulatory environment. Operating at the intersection of industry, government, and riders, Moto Canada collaborates closely with policymakers, regulators, industry leaders, and stakeholders across Canada to shape legislation and influence policy outcomes that impact its members nationwide.

As part of its evolution, Moto Canada has launched Moto Connect, an industry intelligence and data platform designed to unlock new commercial opportunities, strengthen member engagement, and provide market‑leading insights.

The Vice

President, Marketing & Growth will play a critical leadership role within Moto Connect and across Moto Canada, leading the development of revenue‑generating products, go‑to‑market strategy, and brand positioning. Drive the evolution and growth of national events, enhancing attendance, engagement, sponsorship value, and overall experience Develop and expand sponsorships, partnerships, and commercial initiatives across events, digital platforms,



and industry programs Identify and commercialize market intelligence, data, and industry insights into value‑added products and services Enhance Moto Canada’s national profile through strategic communications, digital engagement, and industry positioning Contribute to organizational planning, budgeting, forecasting, and overall business performance Eight (8) to fifteen (15) years of leadership experience in business development, partnerships, events, media, marketing, or commercial strategy Strong commercial acumen with the ability to translate strategy into execution Strong understanding of audience development, experiential marketing, and digital engagement Experience with market intelligence, analytics, or data product commercialization is an asset Excellent communication, relationship‑building, and negotiation skills Fluently bilingual in English and French Travel within Canada required, particularly during event season Why Join Moto Canada

Moto Canada is at a pivotal stage, having successfully stabilized operations and built a robust financial foundation. Shape the future of national events and industry experiences Expand the organization’s reach, relevance, and national presence We are committed to creating an inclusive, accessible workplace in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request for candidates during all aspects of the recruitment and selection process.

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