Lead marketing analytics for Scotiabank in Toronto, Ontario.

The Senior

Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels. As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial setting. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness.

You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership. Lead planning and delivery of marketing analytics initiatives

- Oversee Marketing Mix Modelling and Multi-Touch Attribution
- Develop frameworks to optimize marketing investments
- Convert client data into actionable marketing strategy insights Bachelor's degree in Statistics, Mathematics, or related field
- 8+ years of experience in marketing analytics
- Drive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy.

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📌 Marketing Analytics Senior Manager at Scotiabank (Toronto)
🏢 Scotiabank
📍 Toronto