Lead marketing analytics for Scotiabank in Toronto, Ontario.

The Senior

Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels. As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial workplace. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness.

You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership.

Key Responsibilities





- Lead planning and delivery of marketing analytics initiatives • Oversee Marketing Mix Modelling and Multi-Touch Attribution • Develop frameworks to optimize marketing investments • Partner with teams to create reports and analytics products • Convert client data into actionable marketing strategy insights Requirements:
- Bachelor's degree in Statistics, Mathematics, or related field • 8+ years of experience in marketing analytics • Strong financial services background preferred • Proven leadership in analytical initiatives • Exceptional communication and collaboration skills Drive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy.

📌 Marketing Analytics Senior Manager at Scotiabank (Ontario)
🏢 Scotiabank
📍 Ontario