Marketing Director, Creative Content (Toronto)

Marketing Director, Creative Content (Toronto)

06 Aug
|
Stem Health
|
Toronto

06 Aug

Stem Health

Toronto

Tests get ordered. Stem Health was built to fix that. We are a proactive, membership-based primary care practice opening in Toronto in Fall 2026 — with telemedicine available from March 2026. Our members get a dedicated Care Team that knows their Health Story, anticipates what's next, and follows through.

Advanced diagnostics, in-person care, and virtual support — carried through one continuous relationship, not handed off between strangers. We are building something that hasn't existed in Canada before. This is our first dedicated marketing hire.

You will own everything: brand, content, paid acquisition, the website, B2B sales enablement, and member communications. There is no committee to present to, no approval chain to navigate — just a clear mandate, a strong brand foundation, and the room to build. We are looking for a senior marketer who has done this before — someone who has built demand engines, written the playbook, and shipped campaigns that moved real numbers.

Someone who knows that in a trust‑led category like this one, brand integrity and performance are not in tension. If you are the kind of person who gets more energized by a blank page than a filled one, who wants to be close to the product and the people it serves, and who holds yourself to a high bar without needing someone else to set it — this role was written for you.

Own paid acquisition across Meta and Google: budget, creative direction, targeting, and performance Move rapid: test channels, learn from results, cut what isn't working, and double down on what is Brand & Content Carry the Stem Health brand with care across every touchpoint — clinic, web, social, email, print,



and events Build and pace a content engine around The Pulse (our blog), social channels, and member email programs Bring our care model to life through stories that help people see themselves in what we do — not just what we offer Product Marketing & B2B Work closely with clinical and product leads to position our Annual Health Assessment, membership tiers, and standalone services clearly and compellingly Website, Tools & Reporting ca: structure, pages, conversion paths, and content — built to move the right people to act Choose and manage a lean tool stack for CRM, email, analytics, and automation — nothing bloated, everything purposeful Brief and direct creative, agency, and freelance partners when the work calls for it 6–10 years in marketing, including at least 2 years as the sole owner of a marketing function or senior individual contributor ~ Hands‑on experience owning paid acquisition budgets across Meta and Google, with clear performance accountability ~ Experience directing creative, agencies, and freelancers — you know how to brief well and hold the bar ~ Fluency across digital marketing: web, email, paid, SEO, analytics, and automation ~ Product marketing instincts: you can translate a complex care model into a message that resonates with a busy executive or a cautious first‑time member ~ You have been the most senior marketer in the room before and you did not wait for permission to lead. You are happy to spend time in the clinic, talk with members and Care Advocates, and let what you learn shape what you make. You ship.

Early‑stage work does not exhaust you — it focuses you.

📌 Marketing Director, Creative Content (Toronto)
🏢 Stem Health
📍 Toronto

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