Marketing Generalist The Bow Valley Regional Transit Services Commission (BVRTSC) provides public transit to both visitors and residents looking to enjoy the Bow Valley without the use of a private vehicle. Our team members make an impact in our communities every day. They constantly work towards being responsive to our customers, by embracing technology and reacting quickly to transit issues, trends, and solutions.

Reporting to the Manager, Communications & Customer Experience, you create and coordinate Roam’s digital content and marketing initiatives. You ensure community vision and values; Commission priorities and communication goals are embraced. In this position, you assist with the planning, development, implementation and monitoring of internal and external communications, marketing, and public engagement functions of Roam.

Position

Summary

Coordinate, create, and edit all marketing and design content including signage, videos, and social media content

Assist with the planning and development of strategic marketing and communications plans to ensure brand goals are met

Provide effective media relations support to the Manager, Communications and Customer Experience

Coordinate and execute various marketing campaigns according to deadlines while ensuring uniformity of content/messaging.

Ensure all digital & print content is consistent and aligns with Roam brand standards

Edit and coordinate Roam internal newsletters, emails, and other communications as required

Coordinate and create video content for internal and external use

Responsible for day-to-day editing/maintenance of website content in conjunction with the Director of Service Delivery, ensuring updates are providing appropriate and relevant content





Source and manage external services relating to online and print communications and use your creative abilities to analyze and improve offers

Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and brand strategies

Manage social media calendar and post valuable, shareable content regularly

Assist with the development of strategic marketing plans to ensure that content aligns with modern design and culture trends and adheres to brand standards

Assists with coordination of Roam’s photography needs

Work collaboratively with all departments to create and carry out internal and external projects

Assist in organizing external stakeholder and public facing events

Assists Customer Service Supervisor in tracking and resolving customer inquiries and issues through social media and other external sites

Provide courteous and positive public relations with internal and external customers

Other duties or projects as required

This position requires a very organized, multi-tasking individual who can work independently to market a growing organization with the goal of increasing transit ridership. Someone who is a self-starter and can work in both an individual and team environment would be a outstanding fit for this role.

Qualifications Education (minimum)

Post-Secondary Degree in marketing,



communications or a related discipline is an asset. A combination of education plus work experience will also be considered.

Experience Minimum two (2) years’ experience working in marketing, communications, and/or digital content

Experience working within a demanding, fast-paced environment

Intermediate Graphic Design experience with Adobe Illustrator and InDesign

Video creation/editing skills considered an asset

Experience with WordPress considered an asset

Public transit, transportation or tourism experience considered an asset

Experience in interacting with the public, both transit riders and non-user stakeholders

Experience working with social media trends and technologies

Knowledge, skills, and abilities Exceptional computer skills – fluent in Microsoft Office applications, digital design applications, social media applications, and Project Management tools such as Asana

Knowledgeable in production and maintenance of web pages and applications/tools

Excellent proof-reading skills, as it relates to grammar, spelling, punctuation, and accuracy within any written correspondence and advertising

Self-Starter with excellent organizational and time management skills

Must be able to multitask to achieve deadlines and meet the needs of multiple stakeholders

Ability to work independently or in a team environment

Excellent oral and written communication skills in English

Ability to perform duties calmly and efficiently and provide information and general assistance to internal staff and the public

Knowledge of general office organization and proficiency in the operation of all general office equipment

📌 Marketing Generalist (Banff)
🏢 Roam Transit
📍 Banff