Take on the role of Marketing Science Senior Analyst at Critical Mass, where you will lead the design of analytics strategies and media performance optimization. Drive impactful insights and ensure measurable marketing outcomes. As a Senior Analyst, you will focus on measurement strategies, advanced analytics, and collaboration with stakeholders to enhance B2B marketing efforts.

Your expertise in data science and performance measurement will be key in delivering actionable insights and optimizing campaigns. You will lead the development of testing frameworks and learning agendas to support media initiatives. Key Responsibilities:

- Build measurement frameworks linking campaign goals to KPIs
- Provide creative recommendations and insights for campaigns




- Design and maintain dashboards for data visualization
- Document testing best practices and manage a Learning Library
- Support QA processes and anomaly detection Requirements:
- B.S. in a quantitative or technical discipline
- 3–5 years of experience in analytics for B2B contexts
- Robust skills in statistical programming languages
- Experienced with data integration and reporting tools
- Familiar with machine learning applications in media Bring your analytical expertise to the forefront of B2B marketing at Critical Mass.

📌 Marketing Science Senior Analyst Role (Calgary)
🏢 twentysix
📍 Calgary