About the Company

An ownership group with a portfolio of construction businesses across Canada is hiring its first Director of Sales Operations. This is a group-level role, sitting above the individual operating companies and serving all of them. The mandate is to bring multiple sales teams onto a common operating standard, make pipeline visible to senior leadership, and build the commercial infrastructure that makes performance predictable across the group.

About the Role

This is a confidential search. The hiring organization will not be identified until a mutual fit has been established.

Responsibilities

CRM and tooling

- Own the Salesforce instance across the group, including architecture, data integrity, and administration
- Establish a common data model so pipeline reporting is consistent and comparable across businesses
- Lead CRM implementation or migration at operating companies not yet on a standard platform
- Evaluate and onboard additional sales tools as the group grows

Reporting and visibility

- Build dashboards that give group leadership a clear view of commercial performance across all companies
- Establish a consistent reporting cadence the business can rely on
- Connect sales data to broader operational reporting as the BI function matures

Process and enablement

- Map the sales process at each operating company, identify gaps, and drive toward a shared standard
- Build onboarding materials for new sales hires across the group
- Lead the change management required when current tools or processes are introduced

Building a sales culture across the group

- Establish common sales language across operating companies, including pipeline stage definitions, deal hygiene standards, and forecasting expectations, so performance can be measured consistently at the group level




- Build reporting that is visible to sales teams, not just leadership, so reps and managers can see where they stand in real time
- Work with company leadership to introduce and sustain recurring performance rhythms including pipeline reviews and close calls
- Develop simple recognition practices that reinforce high-performance behaviour across the portfolio
- Build sales onboarding that sets performance expectations from day one, not just tool training

Qualifications

- Salesforce administrator and power user. Has built or meaningfully rebuilt an instance, not just used one.
- Multi-entity or multi-site experience. Has supported more than one business unit or company simultaneously and managed the competing priorities that come with it.
- Change management track record. Has introduced new tools or processes to resistant sales teams and gotten adoption.
- Data fluency. Builds dashboards and reports that drive decisions, not just reports that get filed.
- Exposure to manufacturing, construction, or industrial sales environments. Understands longer deal cycles and project-based revenue.
- 7 or more years in sales operations, revenue operations, or a closely related function.

Required Skills

- Experience inside a PE-backed or multi-entity holding company
- Familiarity with SaaS commercial models and recurring revenue metrics
- Has built or mentored a junior ops function

Preferred Skills

This role will suit someone who has operated across multiple business units or companies, is comfortable being the only ops person in the room, and has the change management experience to bring resistant teams along. The infrastructure you will be building does not exist yet.

Pay range and compensation package

Compensation: $120,000 to $135,000 base plus performance bonus

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📌 Director, Sales Operations (Toronto)
🏢 Socket.dev
📍 Toronto