The Director of Sales leads enterprise sales strategy across the Radisson Plaza Hotel, Kalamazoo Event Center, and related business units, driving revenue growth, market share, and long-term customer value. This role serves as a strategic demand generator and cross-functional leader, ensuring a seamless customer journey from initial inquiry through post-event loyalty. This leader will build and develop a high-performing, data-driven sales team aligned with Greenleaf Hospitality Group’s vision to be the Host of Kalamazoo through exceptional hospitality, dining, sports, and entertainment. Revenue &

• Sales Strategy Develop and execute sales strategies based on market trends and competitive positioning Partner with Revenue Management on pricing, inventory, and demand strategies Own performance metrics including revenue, ADR, RevPAR, and conversion rates Market Positioning &

• Business Development Lead segmentation strategy across corporate, SMERF, sports, association, and social markets Maintain strong awareness of market trends and demand drivers Translate insights into actionable sales plans and account strategies Build partnerships to strengthen market presence and demand generation Customer Experience &

• Relationship Management Ensure a seamless,



end-to-end customer experience Drive retention and long-term client relationships Align Sales, Event Services, and Operations for consistent execution Recruit, develop, and lead a high-performing sales team Establish transparent goals, accountability, and performance expectations Coach team members on strategic selling and relationship management Promote a culture of ownership, collaboration, and continuous improvement Data, Systems &

• Performance Ensure effective use of CRM systems (e.g., Delphi) for pipeline and reporting Use data and analytics to improve forecasting, conversion, and productivity Partner with Revenue Management, Marketing, Operations, and Finance Lead sales planning, budgeting, and forecasting Monitor performance and adjust strategies as needed Manage expenses in alignment with revenue goals Bachelor’s degree in Hospitality, Business, Sales, or related field preferred ~5+ years of progressive sales leadership in hospitality ~ Experience with CRM/PMS systems (e.g., High emotional intelligence and collaborative mindset ~ Flexible schedule including evenings, weekends, and holidays ~ Active, on-property and external sales presence ~

📌 Medical Equipment Sales Executive (Humboldt)
🏢 Zazios
📍 Humboldt