As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team’s work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives

Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership

Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development

Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs

Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues

Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino)

Design and drive nurture programs that improve customer engagement, retention, and reactivation

Define and drive go-to-market communication plans for new product launches and feature releases

Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health

Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team

Set team goals (OKRs) in line with BU objectives,



and cascade them into individual goals for direct reports

Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals

Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty

Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement

Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys

Embrace established processes and identify opportunities to improve efficiency across owned genres

Be analytical, critical, and offer recommendations motivated by data

Benefits

WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

RESOURCE GROUPS - Women at Zynga (WAZ),



zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support

HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program

FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies

Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiativeMulti-variate testing expertise and strong understanding of QA processesStrong communication, copywriting, organizational, and project management skills2+ years of people management experience, with a track record of managing Managers and/or SpecialistsTechnical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practicesTechnical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferredBachelor’s degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)Attention to detail, team-first attitude, and passion for gamesExperience warming up recent IPs and monitoring domain reputation, with strong technical grounding in email deliverabilitySelf-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision

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📌 Senior Manager of Lifecycle Marketing (Toronto)
🏢 Zynga
📍 Toronto