National Director of Business Development Full Time Edmonton, AB, CA

Responsibilities

Develop and execute the business development strategy aligned with long-term growth objectives

Lead the end‑to‑end lead strategy across all variable operations, optimizing performance across OEM, third‑party, paid, and organic sources

Improve lead generation funnels to enhance quality, conversion, and speed‑to‑contact

Ensure strong alignment across Marketing, BDC, and Dealership Operations on lead management processes and execution

Own and optimize the CRM platform (CDK), including structure, workflows, templates, and automation (phone, email, SMS)

Establish and enforce best‑in‑class CRM utilization and lead management standards across all locations

Bridge BDC and showroom operations to ensure seamless customer handoffs and consistent in‑store execution

Provide on‑site dealership support to reinforce standards, improve execution, and elevate the customer experience

Design and lead training, coaching, and performance programs for BDC and sales teams, including audits and workshops

Define and track KPIs across lead generation, conversion, CRM compliance, and digital vs. in‑store performance

Build dashboards and reporting to provide visibility into lead and sales pipeline health

Conduct regular performance reviews with store leadership and drive continuous, data‑driven improvement across the network

Qualifications

7+ years of progressive leadership experience in automotive retail is required

3+ years of experience working with a BDC, digital strategy, or business development





Proven success leading multi‑location operations or dealer group performance initiatives

Deep expertise in CRM systems (CDK, VinSolutions, Elead) and digital lead management

Strong understanding of BDC operations, dealership sales processes, and customer journey optimization

Demonstrated ability to translate strategy into execution and measurable results

Exceptional leadership, coaching, influencing, and stakeholder management skills

Data‑driven mindset with advanced analytical capabilities

Benefits

Competitive Compensation and Executive Benefits Package

Employee Vehicle Purchase & Service Plans

Company‑wide appreciation events and contests throughout the calendar year

Employee and Family Assistance Programs

Professional development and the opportunity to grow your career

We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal chance employer, we actively support everyone in expressing themselves and reaching their full potential.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

📌 National Director of Business Development (Edmonton)
🏢 Autocanad
📍 Edmonton