Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.

Key Responsibilities

- Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns
- Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation
- Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for recent programs and features
- Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps
- Set up reporting mechanisms to communicate performance and manage marketing P&L; for Amazon Bazaar, Amazon Exports, and Amazon Prime International
- Collaborate with strategic channel and product partners to establish scalable AI-optimized marketing strategies
- Report channel performance and growth to senior and C-Suite leaders weekly

Basic Requirements





- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred Qualifications

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency
- Experience identifying opportunities to integrate AI solutions into products and services

Compensation

$67,000 – $111,800 CAD annually. Total compensation may include sign‑on payments and RSUs. Benefits include health insurance (medical, dental, vision), RRSP, DPSP, and paid time off.

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📌 App Marketing Lead, WW International and Prime Shopping (Vancouver)
🏢 Amazon
📍 Vancouver