Who we are At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values:champion health,practice humility,embrace change,driveimpact,learnandgrowandbe heartfeltas we work together to beat heart disease and stroke. We believe in equity,diversityand inclusion―it’sembedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racializedcommunities,2SLGBTQIA+communities, women, and peoplelivingwithdisabilities are encouraged to apply. To learn more about our mission, values,commitment to EDI,and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, please visit our website. The opportunity PleasenoteHeart&Strokeoffersahybridworkoption.Candidates can work from anywhere in Canada.Must be available to work in Toronto 4/6 times a year The Senior Manager, Marketing Analytics plays a critical leadership role in driving Heart & Stroke’s fundraising success and mission impact by ensuringaccurate,strategicand creative use of data across fundraising programs, missionproductsand marketing campaigns.This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported. This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design,executionand evolution of portfolio strategies.The Senior Manager leads a team of analysts responsible for business-critical data operations,reportingand analysis.In addition, theyleverageexternal analytics consultants and agencies to scale capacity, address skills gaps, and ensure thetimelydelivery of analytics products.They oversee analytics strategy, segmentation, targeting, processdocumentationand data management for supported portfolios. The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes.They engage proactively inestablishinggovernance,



controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage.Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation’s mission forward. How you will make an impact every day Provide strategic marketing and business analytics support for suite of programs and projects in portfolio Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shapestrategyand tactics,ultimately contributingto the strategic direction of programs and projects. Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact Collaborate with business leads to createaccurateforecasts/reforecasts to support their budget development and program optimization Drive campaign improvements by connecting drivers of future donor trends to historicalbehaviours, creating risk modules and test hypothesis using rigorous and complex analysis. Enhance,improveand/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads tooptimizeresource allocation for greater effectiveness. Lead donorbehavioursanalysis and segmentation, collaborating with senior leaders to improve engagement, acquisition,retentionand value maximization of different donor segments Build andmaintainkey internal relationships with internal stakeholders to support programs’objectives, and enableaccurateandtimelyanalysis Champion advancement of analytical competency for fundraising teams, promoting strong data governance and working to improve data integrity, accuracy, reliability Collaborate with IT to improve data pipelines by creating identifying needs as they arise, documenting them,



engaging ITstakeholdersand managing implementationin order to improve team data resource availability Deliver in-campaign as well as post-campaign analysis that informs decision makers in-campaign actions, as well as future strategies and tactics Respond to ad hoc requests from SLR or ET leaders to prepare lottery analysis to inform the board or finance committee. Manage external vendors to ensure campaign success and ensureaccurate,timelydelivery analytics products/services Build andmaintainkey external relationships (ie– Vendors) to support program and projectobjectives, and enableaccurateandtimelyanalysis Identifycapacity or skills gaps and engage vendors as needed to ensure analytics products and services are delivered accurately and on schedule Onboard vendors to analytics projects by providing clear requirements, timelines, and delivery expectations, as well as developing clear SOWs and work plans Ensure data request from data sources managed by vendorsremainfunctional and are properly governed according to theappropriate protocols Collaborate with key stakeholders and vendors to support campaign planning and ensure data setup is strategically aligned with campaign goals such that execution and evaluation is possible and reducing failures in execution, resourcemisallocationand lost opportunity Manage data operations and data management mechanics to support the successfulimplementingand optimization of marketing,fundraisingand mission campaigns. Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel core fundraising campaigns, ensuring that data is set up toproperly enableexecution and evaluation, focusing on effective targeting, personalization, and campaign optimization Collaborate with business,Analyticsand IT stakeholders to define data needs and build scalable conceptual data models that support strategic implementation and enableaccuratemeasurement of program and campaign effectiveness. Manage the operations calendars, ensuring critical communication data needs are requisitioned, documented, requested, quality-checked, and delivered on time, mitigating risk that delays or bad data quality might have on revenue or donor experiences Responsible for quality checks and controls performed by team members to ensure that data errors and delays do notimpactrevenue or donor experience Develop and document new data protocols to ensure knowledge sharing and

📌 Senior Manager, Marketing Analytics (Toronto)
🏢 Heart and Stroke Foundation of Canada
📍 Toronto