Outside Sales Representative – London & Southwestern Ontario

Position Summary

Watford Roof Truss is seeking a motivated and results-driven Outside Sales Representative (OSR) to drive recent business growth across London and Southwestern Ontario. As a leading roof truss manufacturer, we partner with contractors and builders throughout the region, supplying high-quality structural components for residential and commercial construction projects.

This role is ideal for a proactive sales professional who thrives in a field-based environment, enjoys building relationships within the construction industry, and is motivated by growing a territory through new client acquisition. The OSR will focus on identifying new opportunities, developing contractor partnerships, and expanding our presence in the regional construction market while maintaining strong service for existing customers.

Key Responsibilities

Territory Growth & New Business Development

Identify, pursue, and secure new contractor and builder accounts within London and Southwestern Ontario

Develop and execute a territory strategy to increase market share and drive revenue growth

Prospect for new opportunities through job site visits, networking, referrals, and industry connections

Build a strong pipeline of projects and consistently meet or exceed sales targets

Contractor Relationships & Industry Engagement

Establish strong working relationships with contractors, builders, and construction partners

Conduct regular in-person visits to job sites, contractor offices, and industry partners

Provide product knowledge and solutions that support customer project needs





Position the company as a trusted supplier within the regional construction community

Sales Execution

Prepare quotes, proposals, and presentations for prospective and existing clients

Follow up on leads, project opportunities, and customer inquiries to close sales

Identify opportunities to upsell and cross-sell products within both recent and existing accounts

Collaboration & Operational Support

Work closely with internal design, production, and operations teams to ensure accurate quotes and order fulfillment

Track sales activity, pipeline progress, and customer interactions using CRM tools

Monitor local market trends, construction activity, and competitor offerings

Continuous Learning

Maintain strong knowledge of roof truss products, construction practices, and industry trends

Participate in training and career development to strengthen product knowledge and sales effectiveness

Qualifications & Skills

Proven success in outside sales, business development, or account growth, preferably within building materials, construction, or manufacturing (although not required) Strong relationship-building, communication, and negotiation skills

Self-motivated with the ability to manage a territory and prioritize sales opportunities

Experience using CRM systems and sales tools





Knowledge of the construction or contractor market is considered an asset

Valid driver’s license and willingness to travel within the assigned territory

Compensation & Benefits

Competitive base salary: $65,000 to $75,000 (based on experience) Lucrative commission package Comprehensive benefits package

Company pension plan after one year with employer contribution

Company vehicle provided (taxable benefit)

Paid vacation and holidays

Team events and supportive company culture

What We Offer

High earning potential, visible impact, customer relationships and being part of a growing regional business The opportunity to grow your career with a leading roof truss manufacturer in Southwestern Ontario A collaborative team environment focused on quality and customer success A supportive culture that values work-life balance and professional development

How To Apply To apply, please submit your resume and a brief note outlining your outside sales experience, construction industry knowledge, and interest in serving customers across London and Southwestern Ontario to [email protected] by August 9, 2026.

Equal Opportunity Employer

Watford Roof Truss is committed to fostering an inclusive, accessible, and barrier-free workplace. We celebrate diversity and are dedicated to creating an environment where every individual is treated with respect, dignity, and support.

Accommodations are available upon request for candidates participating in all stages of the recruitment and selection process. If you require accommodation, please let us know, and we will work with you to meet your needs.

📌 Outside Sales Representative (London)
🏢 Moffatt u0026 Powell RONA 2024
📍 London