Join Geotab as a Marketing Operations Strategist and lead the charge in optimizing our marketing engine. This hybrid role is tailored for a strategic and data-driven leader.In your role at Geotab, you will partner closely with key stakeholders to refine our lead management processes and improve conversion rates. Your hands-on experience with Marketo and analytics will be crucial in developing strategies that align marketing efforts with sales objectives. Be at the forefront of marketing technology and operational excellence.Key Responsibilities:
- Enhance the operational framework for lead scoring
- Contribute to marketing analytics and planning initiatives
- Act as a liaison between marketing, sales, and RevOps teams
- Manage integrations with key data enrichment tools
- Optimize reporting to showcase marketing effectivenessRequirements:
- 7+ years in a marketing operations or similar role
- Expertise in Marketo Engage and Salesforce CRM
- Proficient in tools like LeanData and 6sense
- Analytical mindset with focus on data quality
- Strong communication skills for senior leadership interactionTake your marketing career to the next level with Geotab, where creative technology meets strategic execution.#J-18808-Ljbffr