We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn’t just about newsletters; it’s about managing high‑volume, highly segmented journeys for a diverse range of SMB industries.

In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high‑converting creative.

If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.

Please note: This is a 12‑month parental leave contract.

Responsibilities

- Campaign Management: Plan, build, and manage end‑to‑end email initiatives, including newsletters, promotions, and onboarding sequences.
- Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
- Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data‑driven targeting.
- Content & Design: Write high‑converting copy and collaborate on visually effective email templates and layouts.
- Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long‑term engagement.
- Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
- Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
- AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.





Requirements

- Rich Experience: 5+ years in email focused marketing roles.
- Technical Proficiency: Strong, recent hands‑on experience with both HubSpot and Salesforce.
- Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.
- Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.
- Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E‑commerce).
- Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.
- Communication Skills: Strong copywriting expertise with an eye for design and template structure.
- Forward‑Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

Salary: $100,000 – $125,000 a year

Perks & Perks

- Remote‑first setup for added flexibility.
- Home office allowance to create a comfortable workspace.
- Top‑tier tech: ‘Office in a box’ with all necessary tech equipment.
- Half days before public holidays: Enjoy half days before long weekends.
- Flexible health and dental plans for families, including mental health support.
- Health & personal spending accounts to invest in wellness your way.
- Parental leave top‑up, because family comes first.
- Education assistance reimbursement for courses, conferences, books, and memberships.
- Opportunities to learn from industry experts and grow your career.
- Weekly Friday huddles to share updates and connect across teams.
- Virtual & in‑person team‑building events to strengthen our culture.

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📌 Email Marketing Manager (Remote First) (Toronto)
🏢 Zensurance
📍 Toronto