Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Social Media Strategist of our dreams! Abe is a specialized division of Directive focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team.

The Paid Social

Strategist (Internal Title: Account Strategist, Paid Social) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure we’re aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI 2+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients ~ Deep expertise across paid social advertising campaigns,



specifically LinkedIn Ads ~ Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more ~ Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more ~ Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance ~ Proven and measurable success with mid‑market or enterprise accounts ~ Ability to translate and articulate strategy and tell stories with data ~ Ability to organize, prioritize and manage multiple projects simultaneously ~ You’re quality‑obsessed and have not lost your soul for advertising ~ Travel to visit clients approximately once per year, per client or as needed Effectively manage approximately five mid‑tier and enterprise accounts Exceptional decision making, as it relates to strategic direction for accounts Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care Time Off - Unlimited PTO (2‑week minimum),



Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Bonus - Annual bonus based on tenure, which scales in total amount over time As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. This role has the chance to operate 100% virtually from your home office.

We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #

📌 Paid Social Manager (Remote Canada)- Future Opening (Vancouver)
🏢 Directive
📍 Vancouver