We are an established Ottawa-based home décor business looking for a creative, reliable, and social-media-savvy Content Creator to join our team part-time.

This is a hands-on creative role for someone who enjoys social media, photography, videography, graphic design, email marketing, and keeping up with the latest digital trends.

You’ll be working directly with our products and helping grow our online presence across Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn, as well as creating our weekly marketing emails and newsletters.

We are looking for someone who doesn’t just know how to post content, but understands how to create content that captures attention, encourages engagement, strengthens our brand, and helps customers discover our products.

Responsibilities

Social Media & Content Creation

- Plan, create, edit, schedule, and publish social media content
- Create platform-specific content for Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn
- Take high-quality photos and videos of our products
- Create and edit Reels, TikToks, YouTube Shorts, Stories, and other short-form videos
- Create engaging Stories and behind-the-scenes content
- Develop creative concepts for new products, promotions, seasonal campaigns, and everyday business content
- Turn products and behind-the-scenes activity into interesting and engaging social media content
- Maintain a consistent brand image, visual style, and tone across all platforms

Graphic Design & Visual Content
- Design social media carousels, graphics, promotional materials, and other branded content
- Create Pinterest Pins and organize and optimize Pinterest Boards
- Prepare product images and graphics for social media and email campaigns
- Use tools such as Canva, CapCut, Adobe Creative Suite, or similar creative platforms

Captions, SEO & Discoverability
- Write engaging, SEO-friendly captions, titles, descriptions, and social media copy
- Research and incorporate relevant keywords, hashtags, and search terms
- Optimize content for social search across platforms such as Instagram, TikTok, YouTube, and Pinterest
- Adapt captions, keywords, titles, and content formats for each platform rather than simply reposting identical content
- Stay informed about changes in how customers discover products through social media and search

Email Marketing
- Create, design, and send weekly marketing emails/newsletters
- Develop email campaigns featuring products,



promotions, new releases, seasonal collections, and other relevant content
- Write engaging subject lines, headlines, calls-to-action, and email copy
- Prepare product photography, graphics, and promotional materials for email campaigns
- Maintain consistent branding between email marketing and social media
- Review basic email performance, including open rates, click-through rates, and engagement, and use the results to improve future campaigns

Community Engagement
- Monitor social media comments, messages, mentions, and post engagement
- Respond to customers and followers professionally and in a timely manner
- Engage with followers and relevant accounts to help strengthen and grow our online community
- Encourage conversations and engagement around our content
- Identify common customer questions and potential content opportunities

Trends, Growth & Performance
- Stay up to date with social media trends, trending sounds, content formats, platform updates, and algorithm changes
- Research and suggest new content ideas and creative concepts
- Identify opportunities to increase followers, reach, engagement, website traffic, and product awareness
- Monitor content performance and identify which posts, topics, formats, keywords, and campaigns perform best
- Use performance insights to improve future content
- Experiment with new content styles and formats
- Collaborate with our team on product launches, promotions, seasonal campaigns, and other marketing initiatives

What We’re Looking For
- Creative mindset with the ability to generate fresh content ideas
- Strong interest in social media, content creation, photography, video, and digital marketing
- Comfortable taking both product photography and video
- Experience creating and editing short-form video content
- Positive understanding of Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn
- Experience with Canva, CapCut, Adobe Creative Suite, or similar tools
- Good eye for design, composition, lighting, branding, and visual presentation




- Ability to write engaging and professional social media captions
- Basic understanding of SEO, keyword research, hashtags, and social media search optimization
- Basic understanding of email marketing and newsletter creation
- Comfortable using or learning social media scheduling and email marketing platforms
- Strong written communication and proofreading skills
- Understanding of current social media trends and what drives engagement
- Strong organizational and time-management skills
- Ability to manage multiple pieces of content and deadlines
- Reliable, responsible, proactive, and able to work independently
- Willing to experiment with new ideas and learn from content performance

Previous social media, content creation, e-commerce, or digital marketing experience is an asset, but creativity, reliability, a strong portfolio, and the ability to create great content are more important to us than formal qualifications.

What Success Looks Like

We’re not looking for someone whose job is simply to “post on social media.”

We want someone who can look at a product, a new order, a behind-the-scenes moment, a promotion, or an everyday part of our business and think:

“How can I turn this into content people will actually want to watch, engage with, save, share, and discover?”

The right person will be proactive and creative. You should be comfortable bringing your own ideas to the table, testing different approaches, following trends, creating consistently, and learning from what performs well.

You will have the opportunity to help shape how an established Ottawa home décor brand presents itself online and contribute directly to growing its digital presence.

How to Apply

Please submit your resume along with examples of your work or a portfolio.

Examples may include

- Instagram or TikTok accounts you have worked on
- Reels, TikToks, or YouTube Shorts
- Product photography or videography
- Social media graphics or carousels
- Pinterest content
- Email/newsletter designs
- Canva or graphic design projects
- Other creative digital content

Personal projects and school projects are welcome.

We are particularly interested in seeing your creativity, visual style, and ability to turn ideas into engaging content.

Pay: $18.00-$24.00 per hour

Benefits

- Flexible schedule
- In office parking

Work Location: Hybrid remote in Ottawa, ON

📌 Part-Time Social Media Content Creator (Ottawa)
🏢 Nu Home Ideas
📍 Ottawa