Join Neo as Director of Lifecycle Marketing to enhance customer engagement strategies. Elevate communication and optimize product interactions for all Canadians.

As the Director of Lifecycle Marketing, you will innovate how customer journeys are designed and executed, moving beyond traditional campaigns. This pivotal role searches for a strategic leader capable of collaborating with product teams to ensure an integrated communication approach and customer satisfaction. You'll manage content strategy and performance metrics to deepen customer relationships effectively.

Key Responsibilities:



• Design and deploy event-driven journeys and one-time campaigns • Oversee messaging strategy and content quality • Implement relevant segmentation for client interactions • Analyze journey performance and conduct experiments • Partner with product teams for lifecycle governance

Requirements: • Proven capability in automated customer journeys • Solid understanding of effective messaging techniques • Insight into customer behavior segmentation • Experience preferred in fintech or related fields • Effective collaborator within product development teams

Lead marketing innovation by optimizing customer experiences at Neo. #J-18808-Ljbffr

📌 Neo's Director of Lifecycle Marketing Role (Calgary)
🏢 Neo Financial
📍 Calgary