- Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams- Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design- Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative- Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions- Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution- Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations- Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders- Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooksRequirements- 7+ years of experience in retail merchandising, marketing strategy, or related field- Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive,



unified messaging strategies- Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution- Deep understanding of retail environments, customer journeys, and in-store experience design- Excellent communication and stakeholder management skills with ability to influence at all organizational levels- Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution- Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms; Background in community-focused marketing or localization strategiesCore CompetenciesDemonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a robust focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities.Highest-signal resume keywords- Retail Merchandising Strategy- Cross-Functional Leadership- Customer Journey Optimization- Stakeholder Management- Strategic Campaign IntegrationATS Optimization KeywordsHard Skills- Marketing Strategy- In-Store Experience Design- Campaign Management- Retail Analytics- Business PrioritizationSoft Skills- Excellent Communication- Influencing Skills- Strategic ThinkingIndustry Keywords- Telecommunications- Consumer-Facing Industries- Community-Focused Marketing- Localization StrategiesTools & Technologies- Campaign Management Tools- Retail Analytics Platforms#J-18808-Ljbffr

📌 Lightspeed Strategy Manager Role - C$86,000 - C$136,000 A Year (Toronto)
🏢 Jobtailor
📍 Toronto