Overview

ContactMonkey is a B2B SaaS company focused on employee engagement with AI-powered capabilities (ConfidenceCheck, CoAuthor, Audience Preview, Insights Assistant).

The Principal Product Marketing

Manager will lead the depth of the product marketing discipline, reporting to the CPTO, and collaborate with a cross-functional, virtual team.This is a senior, IC role with wide scope and autonomy, operating alongside product and sales leadership rather than through direct reports.

What you’ll own

- Positioning & messaging: Evolve our positioning and messaging architecture, develop persona and segment narratives, define GTM language, and maintain a single source of truth that supersedes the legacy messaging guide.
- Seat inside the product team: Shape strategy, prioritization, and feature definition from a market and customer lens; participate in decisions about what to build, sequencing, and packaging.
- Customer & market insight: Own qualitative and quantitative work (customer conversations, win/loss, competitive dynamics, market trends) and feed insights into positioning and the roadmap.
- Competitive strategy: Build a consolidated competitive program including battlecards, win/loss analysis, and buyer-specific talk tracks.
- Launch & commercialization: Own the GTM layer of the launch process, update and apply the launch infrastructure, and commercialize features that are already shipped but not yet visible.
- Sales & CS readiness: Create decks, one-pagers, objection handling, demo narratives,



and enablement sessions; partner with sales enablement on delivery.
- Pricing & packaging narrative: Collaborate with the CPTO and RevOps on packaging decisions and how tiers and value are communicated.
- Cross-functional partnership: Maintain consistent, differentiated positioning across product, design, engineering, and marketing; influence without authority.

What you won’t own

- Demand generation, SEO, paid media, brand, and the content calendar—these lie with the marketing team that runs the engine. You will provide positioning and product storytelling for amplification.

First two quarters, concretely

- Ship the new positioning and messaging house; retire the legacy guide; train GTM on the new language.
- Stand up the competitive program with primary competitors covered and a single battlecard standard; establish a win/loss loop.
- Take the pre-send AI narrative to market with category framing and updated assets (landing pages, sales deck).
- Commercialize shipped features with deck sections, one-pagers, and customer proof stories.
- Build a differentiator one-pager library and close out pricing collateral gaps.

About you

- 8+ years in B2B SaaS product marketing, in mid-market to enterprise sales-led motions; you have led as the most senior PMM in a company, ideally as the sole senior PMM.
- You have personally led a repositioning (point solution to platform) and driven tangible results beyond delivering a deck.
- Deep positioning craft (Dunford-style) with robust competitive instincts.

📌 Principal Product Marketing Manager (Toronto)
🏢 ContactMonkey
📍 Toronto