The Principal Product Marketing Manager will lead the depth of the product marketing discipline, reporting to the CPTO, and collaborate with a cross-functional, virtual team.This is a senior, IC role with wide scope and autonomy, operating alongside product and sales leadership rather than through direct reports.

Evolve our positioning and messaging architecture, develop persona and segment narratives, define GTM language, and maintain a single source of truth that supersedes the legacy messaging guide.

Shape strategy, prioritization, and feature definition from a market and customer lens; Customer & market insight: Own qualitative and quantitative work (customer conversations, win/loss, competitive dynamics, market trends) and feed insights into positioning and the roadmap.

Own the GTM layer of the launch process, update and apply the launch infrastructure, and commercialize features that are already shipped but not yet visible.





Sales & CS readiness: Maintain consistent, differentiated positioning across product, design, engineering, and marketing; Demand generation, SEO, paid media, brand, and the content calendar—these lie with the marketing team that runs the engine. Ship the recent positioning and messaging house; retire the legacy guide; train GTM on the new language.

Take the pre-send AI narrative to market with category framing and updated assets (landing pages, sales deck).

Commercialize shipped features with deck sections, one-pagers, and customer proof stories.

8+ years in B2B SaaS product marketing, in mid-market to enterprise sales-led motions; you have led as the most senior PMM in a company, ideally as the sole senior PMM.

📌 Product Marketing Manager, Branded Content (Toronto)
🏢 ContactMonkey
📍 Toronto